Mar 26
6

Smartphone ‘Injustices’

www.gadgetbox.msnbc.msn.com/technology/technolog/7-worst-smartphone-injustices-how-fight-them-523772

Read this article yesterday, and was pleasantly surprised to see battery life as the top ‘injustice’ of smartphones.

Now, ‘injustice’ is a very strong word, but I do agree with the authors assertion that battery life is horrible on smartphones

However, are removable batteries the way to fight that?  Let’s get real—how many of us want to carry around additional batteries for our phone?  Plus the requisite charging gear?  I’d rather just have a battery that lasts long enough that I am not charging it every 2 hours.  My phone, for instance, is a 4G smartphone from a Tier 1 OEM…that has a 1230 mAH battery.    1230 mAH is only 37% the capacity of the RAZR MAXX (note to self: check out that phone next time).  1230 mAH is about enough to get my from the charger at my house, through my morning, and to lunch.  Then, it’s back on the charger.

Personally, I wouldn’t mind the extra weight of a larger capacity battery, but I know that I am in the minority here.

I strongly believe the solution to battery life is smarter power management.  Lower-power chips, more power-efficient batteries, and technologies like DPO.  And of those three—DPO is the most readily available and easily integrated.

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6 Comments

  1. Gene - Mar 30, 2012 @ 4:47 am | Permalink

    Hi Paul,

    If ALIII is ready for mass shipping in Q3, when is revenue recognized at QUIC? Is it at time of shipping during Q3 or when orders are received in Q2?

    Thanks,

    Gene

    Reply
    • Paul Karazuba
      Paul (QUICKBLOGGER) - Mar 30, 2012 @ 9:12 am | Permalink

      Gene,

      QUIK recognizes orders at the time of shipment.

      -Paul

      Reply
  2. Seth - Mar 28, 2012 @ 1:29 pm | Permalink

    Paul,
    Can you please remind us when the ALIII will be available for actual deployment (not just sampling). Thanks.

    Reply
    • Paul Karazuba
      Paul (QUICKBLOGGER) - Mar 28, 2012 @ 1:30 pm | Permalink

      Seth,

      We’ve had a Q1 sample date and Q3 mass production date for quite some time now, and we continue to track to that schedule.

      -Paul

      Reply
  3. Ted Johnson - Mar 28, 2012 @ 7:58 am | Permalink

    Good Morning Paul.
    So then why, independent of VEE, aren’t companies jumping on DPO? I would think they would be scrambling to use DPO to differentiate from other companies. It should be a huge selling point, but every time a new phone comes out, it still does not have DPO. Whats up?
    Thanks
    Ted

    Reply
    • Paul Karazuba
      Paul (QUICKBLOGGER) - Mar 28, 2012 @ 8:17 am | Permalink

      Hey Ted,

      I agree that DPO would be a key way to differentiate themselves, yes.

      I know we keep harping on this, but the input/output architecture of the VX2/VX4 is not optimized to today’s mobile phones. Most phones have a MIPI processor and MIPI display. The VX2 has RGB I/O’s. In order to use the VX2 in a MIPI smartphone, the customer would have to buy two discrete bridge chips, one to bridge the processors MIPI to RGB, and one to bridge the RGB to MIPI for the display. If you saw our ‘Intro to the ALIII’ web video, you’ll know that this is an extra $2 to $2.50 in cost, no to mention the board space required for two extra chips as well as the design time. When the ALII was in design, the RGB/RGB architecture made sense. As things have changed, it became obvious that it was a barrier to entry for a lot of devices.

      The good news is that the ALIII changes this, by virtue of the blends of MIPI, LVDS, and RGB architectures. These architectures allow VEE and DPO to serve a much wider base of designs without need for extra components.

      Hopefully this addresses your question,

      Paul

      Reply

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